In relation to new media, I see myself as an individual creator and contributor to its development. I am an avid user of Twitter, Facebook, Google, and YouTube which all allow the exploration of various subject matter and content. Personally, I view my usage as a direct link in the online transition our society is undergoing. With my generation in such a pivotal position, having the pleasure of utilizing both conventional and modern technology, I feel that I have the opportunity to decide the next, new trend. The World Wide Web caters to users' every need and alters accordingly, deeming nearly anyone an author, blogger, editor, publisher, and so forth. Coming from an aspiring journalist perspective, I hold myself responsible for being skilled in New Media, and specifically its effect on the delivery of news and other information to the public.
Buffalo Wild Wings has launched its "Home Court Advantage" campaign throughout the 730 restaurant chain locations within the country, according to the New York Times. This initiative primarily promotes the usage of social media, particularly Scvngr which is similar to the likes of FourSquare, that allows customers to "flag their presence at a specific spot, and notify friends of their location." The target audience includes young adults within their 20s and 30s in hopes of generating a social media community centered around the activities occurring in the restaurant. Adding an interactive sector will not only create expansion in services of Buffalo Wild Wings, but will also provide quick feedback from customers aiming to enhance the quality of the services offered. To ensure a mutual exchange on the customers' behalf, the restaurant provides customer giveaways and rewards such as "free chicken or soft drinks on each of the first three visits." New media has already infiltrated the way in which we communicate, and this same technology has begun to invade our conduct of business as well.
Read "Restaurant Reach Customers With Social Media" on the New York Times' website in full text!
